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~subject:"Advertising effects"
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Advertising effects
Spielwaren
69
Toys
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USA
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Toy industry
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Cayla, Juliien
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Gardner, Meryl P.
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Golinkoff, Roberta Michnick
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Heiney-Gonzalez, Daniel
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Horsch-Pasek, Kathy
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Journal of marketing management : MM
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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2
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
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