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Search: subject_exact:"Gesundheitsmarketing"
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Werbung
Gesundheitsmarketing
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Health care marketing
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Consumer behaviour
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Champlin, Sara
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Costanzo, Cynthia P.
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Fox, Karen F. A.
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Kardes, Frank R.
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Health marketing quarterly
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
Costanzo, Paul J.
;
Costanzo, Cynthia P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 42-50
Persistent link: https://www.econbiz.de/10012257881
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2
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
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3
Advancing health marketing research and policy recommendations by incorporating source perspectives
Mackert, Michael
;
Guadagno, Marie
;
Champlin, Sara
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 250-262
Persistent link: https://www.econbiz.de/10011383953
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4
Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
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