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International marketing
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Andersson, Svante
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Svensson, Göran
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Fraser, Simon
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Glocal marketing : think globally and act locally
International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
103
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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1
Think globally and act locally
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 13-26)
.
2009
Persistent link: https://www.econbiz.de/10003884868
Saved in:
2
Global versus glocal strategy and marketing
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 27-44)
.
2009
Persistent link: https://www.econbiz.de/10003884869
Saved in:
3
Culture in marketing
Helgesson, Thomas
- In:
Glocal marketing : think globally and act locally
,
(pp. 65-91)
.
2009
Persistent link: https://www.econbiz.de/10003884872
Saved in:
4
International business marketing
Jansson, Hans
- In:
Glocal marketing : think globally and act locally
,
(pp. 159-188)
.
2009
Persistent link: https://www.econbiz.de/10003884875
Saved in:
5
International marketing ethics
Zinkhan, George M.
- In:
Glocal marketing : think globally and act locally
,
(pp. 277-294)
.
2009
Persistent link: https://www.econbiz.de/10003884883
Saved in:
6
Macromarketing
Shapiro, Stanley J.
;
Fraser, Simon
- In:
Glocal marketing : think globally and act locally
,
(pp. 339-359)
.
2009
Persistent link: https://www.econbiz.de/10003884887
Saved in:
7
The effects of terrorism on international marketing
Czinkota, Michael R.
;
Knight, Gary A.
- In:
Glocal marketing : think globally and act locally
,
(pp. 361-371)
.
2009
Persistent link: https://www.econbiz.de/10003884888
Saved in:
8
Anti-climate change management in marketing
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 373-389)
.
2009
Persistent link: https://www.econbiz.de/10003884889
Saved in:
9
A glocal marketing model
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 391-395)
.
2009
Persistent link: https://www.econbiz.de/10003884891
Saved in:
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