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International marketing
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Harvard business review : HBR
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102
International business review : the official journal of the European International Business Academy
44
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Industrial marketing management : the international journal for industrial and high-tech firms
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Europäische Hochschulschriften / 5
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Journal of euromarketing
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of advertising : the quarterly review of marketing communications
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The SAGE handbook of international marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Journal of world business : JWB
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Research handbook on export marketing
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ECONIS (ZBW)
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1
What Western marketers can learn from China : think content, not channels or advertising
Whitler, Kimberly A.
- In:
Harvard business review : HBR
97
(
2019
)
3
,
pp. 74-82
Persistent link: https://www.econbiz.de/10012017916
Saved in:
2
Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
Saved in:
3
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
4
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
5
Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
Saved in:
6
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
7
How to win in emerging markets : lessons from Japan
Ichii, Shigeki
;
Hattori, Susumu
;
Michael, David
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 126-130
Persistent link: https://www.econbiz.de/10009549689
Saved in:
8
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
9
Who says you can't crack Japanese markets?
Alden, Vernon R.
- In:
Harvard business review : HBR
65
(
1987
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10001014928
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