Grote, Ulrike; Dörr, Andréa Cristina - In: Annals of the University of Petrosani, Economics 9 (2009) 1, pp. 309-324
The fresh fruit marketing system is increasingly focused on adding value and decreasing costs by streamlining distribution and understanding customer demands. This paper aims to understand the grapes and mango marketing chains and to evaluate the contractual arrangements between buyers and...