Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour,...

The 20th century witnessed a surge in global economic activities, which propelled the growth of the consumer movement. Unfortunately, this also results in the overconsumption of natural resources, endangering the sustainability of society, the economy, and the environment. Consumption-oriented...

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

This study explores contemporary practices by three major companies, Samsung, Apple and Huawei, to promote the environmentally friendly attributes of mobile phones by utilizing social media platforms. The research employs a combination of literature review and data analysis to investigate the...

Aim/purpose - This study aims to determine whether a green attitude can complement the influence of green marketing on green purchase intention for environmentally friendly fast-food products, considering the orientation toward sustainable environmental preservation. Design/methodology/approach...