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Green marketing
14
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Environmental consciousness
9
Umweltbewusstsein
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6
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Kumar, Prashant
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Marketing intelligence & planning
Journal of business research : JBR
26
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
6
Springer eBook Collection
6
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of hospitality marketing & management
5
Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
14
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1
Green marketing and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
2
Green innovation and environmental awareness driven green purchase intentions
Zameer, Hashim
;
Yasmeen, Humaira
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 624-638
Persistent link: https://www.econbiz.de/10013393504
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Consumer preferences and policy implications for the green car market
Chowdhury, Mahzabin
;
Salam, Khan
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 810-827
Persistent link: https://www.econbiz.de/10011571200
Saved in:
5
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
6
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
7
Antecedents to green buying behaviour : a study on consumers in an emerging economy
Khare, Arpita
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10011298764
Saved in:
8
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.
;
Patel, Jayesh D.
;
Savalia, Jignasa R.
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
Saved in:
9
Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff
;
Stafford, Marla Royne
;
Jham, Subhash
; …
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
Saved in:
10
An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 804-825
Persistent link: https://www.econbiz.de/10011447634
Saved in:
11
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
12
Consumer characteristics and social influence factors on green purchasing intentions
Wang, Edward Shih-Tse
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 738-753
Persistent link: https://www.econbiz.de/10010423290
Saved in:
13
Artificial neural networks : a tool for understanding green consumer behavior
Chowdhury, Prajita
;
Samuel, Mercy S.
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010406681
Saved in:
14
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
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