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~person:"Kumar, Prashant"
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1
Effects of in-store information quality and store credibility on consumer engagement in green retailing
Kumar, Prashant
;
Utkarsh
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253670
Saved in:
2
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
3
State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
Saved in:
4
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
5
Green marketing innovations in small Indian firms
Kumar, Prashant
- In:
World journal of entrepreneurship, management and …
11
(
2015
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011407068
Saved in:
6
Greening retail : an Indian experience
Kumar, Prashant
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 613-625
Persistent link: https://www.econbiz.de/10010387839
Saved in:
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