The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...

The implementation of ambidextrous innovation in project organizations within the cultures of the Global South, such as Saudi Arabia, is a significant problem. Organizational culture is positioned as a key factor that can help project organizations in cultures such as Saudi Arabia to implement...