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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Journal of sport management : the official journal of the North American Society of Sport Management
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
SpringerLink / Bücher
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of marketing communications
3
Markenkommunikation und Beziehungsmarketing
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Marken- und Produktmanagement
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Menschen, Märkte, Medien, Management : Schriftenreihe
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Sport management review
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Sportmanagement : SPM
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SpringerBriefs in Business
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Wirtschaftswissenschaftliche Diskussionspapiere
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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... für Dummies
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Advances in the study of entrepreneurship, innovation, and economic growth
1
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
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Ambush Marketing
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Australasian marketing journal
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BIT online / Innovativ : Bibliothek, Information und Technologie
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Competitive intelligence, analysis and strategy : creating organisational agility
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dresdner Beiträge zur Betriebswirtschaftslehre
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EconStor Conference Papers
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Entrepreneurial Marketing
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European research studies
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Expert journal of marketing
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Gabler Research
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Gabler Research / Markenkommunikation und Beziehungsmarketing
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
2
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
3
Sponsorship program protection strategies for special sport events : are event organizers outmaneuvering ambush marketers?
McKelvey, Steve
;
Grady, John
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 550-586
Persistent link: https://www.econbiz.de/10003760604
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