//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Haarspray"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Haarkosmetik
25
Hair care product
25
Konsumentenverhalten
8
Market
6
Markt
6
Brand image
5
Deutschland
5
Forecast
5
Germany
5
Markenimage
5
Prognose
5
Advertising effects
4
Brand management
4
Markenführung
4
Werbewirkung
4
2002-2011
3
Consumer goods industry
3
Konsumgüterindustrie
3
Procter & Gamble Company
3
USA
3
United States
3
Wella AG <Darmstadt>
3
2002-2012
2
Brand
2
Cosmetics industry
2
Customer satisfaction
2
Firm growth
2
France
2
Frankreich
2
Großbritannien
2
India
2
Indien
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kosmetikindustrie
2
Kundenzufriedenheit
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Hochschulschrift
1
Thesis
1
Language
All
English
8
Author
All
Ahmed, Zafar U.
1
Albrecht, Carmen-Maria
1
Bauer, Hans H.
1
Benlian, Yeghig
1
Gofman, Alex
1
Haber, Tobias E.
1
Hanssens, Dominique M.
1
Kawahara, Tatsuya
1
Mets, Tõnis
1
Moskowitz, Howard R.
1
Nagar, Komal
1
Neumann, Marcus M.
1
Pauwels, Koen
1
Shaw, Robin N.
1
Srinivasan, Shuba
1
Vanhuele, Marc
1
Vieceli, Julian
1
Willer, Ragnar Karl
1
Wooldridge, Barbara R.
1
Zbib, Imad J.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
MSI reports : working paper series
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
2
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk sham...
Willer, Ragnar Karl
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003389077
Saved in:
3
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
4
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
5
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10008658573
Saved in:
6
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
7
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de/10008810714
Saved in:
8
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->