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Sales promotion
Haarkosmetik
25
Hair care product
25
Consumer behaviour
8
Konsumentenverhalten
8
Market
6
Markt
6
Brand image
5
Deutschland
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Forecast
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Germany
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Markenimage
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Prognose
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Advertising effects
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Brand management
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Markenführung
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Werbewirkung
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2002-2011
3
Consumer goods industry
3
Konsumgüterindustrie
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Procter & Gamble Company
3
USA
3
United States
3
Wella AG <Darmstadt>
3
2002-2012
2
Brand
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Cosmetics industry
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Customer satisfaction
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Firm growth
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France
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Frankreich
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Großbritannien
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India
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Indien
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Innovation
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Innovation management
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Innovationsmanagement
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International marketing
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Internationales Marketing
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Kosmetikindustrie
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Kundenzufriedenheit
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Baidya, Mahir Kumar
1
Ghose, Kamal
1
Nagar, Komal
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International journal of business and emerging markets : IJBEM
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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1
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
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2
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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