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The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
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Die Marke als vertrauensschaffendes Medium im Prozess der Kaufentscheidung - dargestellt am Beispiel der Marke Nivea
Klukas, Ina
;
Wessels, Harm
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 65-99)
.
2011
Persistent link: https://www.econbiz.de/10009237563
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