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Lindgreen, Adam
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Saved in:
2
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
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