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~person:"Alvarez, Cecilia M. O."
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Alvarez, Cecilia M. O.
Lofstrom, Magnus
10
Mason, Patrick L.
5
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Cobb-Clark, Deborah A.
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Hildebrand, Vincent A.
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Rouse, Cecilia
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Almagro, Milena
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Do, Chau
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Alvarez, Cecilia M.O.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
2
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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