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Melewar, T. C.
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
2
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
3
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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