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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
i-com : journal of interactive media
27
HMD : Praxis der Wirtschaftsinformatik
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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SpringerLink / Bücher
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of internet commerce
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Management information systems : mis quarterly
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International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of management information systems : JMIS
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Journal of retailing and consumer services
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Lecture notes in computer science
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Nouvelle série
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Leitfaden Online-Marketing ; [Bd. 1]
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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Handbook of social media management : value chain and business models in changing media markets
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Information systems management
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of networking and virtual organisations : IJNVO
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Управление большими системами: сборник трудов
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Business & information systems engineering
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Decision support systems : DSS ; the international journal
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Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
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Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
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Information systems research : ISR
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International Journal of Mobile Human Computer Interaction (IJMHCI)
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
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International journal of product development : IJPD
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International journal of production research
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Journal of business research : JBR
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Journal of electronic commerce research : JECR
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Maschinen, die unsere Brüder werden : Mensch-Maschine-Interaktion in hybriden Systemen
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Online-Forschung 2007 : Grundlagen und Fallstudien
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Psychology & marketing
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Springer eBook Collection
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Strategic information systems ; Vol. 3
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Technological forecasting & social change : an international journal
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The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?
Voorveld, Hilde A. M.
;
Nijens, Peter C.
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10009241274
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2
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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