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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
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16
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16
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Mukherjee, Avinandan
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Alkhateeb, Fadi M.
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Huh, Jisu
2
Iacocca, Kathleen
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Kalyanaram, Gurumurthy
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Xie, Ying
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2
Zhao, Yao
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1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
331
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
114
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
55
Health marketing quarterly
51
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Research paper
44
Discussion papers / CEPR
34
Health economics review
33
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
27
Working paper
27
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
The American economic review
22
Economics letters
21
Research papers / South Centre
21
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
International journal of industrial organization
19
Health care management science
18
The journal of law & economics
18
Allokation im marktwirtschaftlichen System
17
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
International journal of health care finance and economics
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ECONIS (ZBW)
79
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1
The adverse effect of doctors' skepticism toward prescription drugs
Johnson, Devon
;
Riley, Breagin K.
;
Sato, Shintaro
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011799078
Saved in:
2
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
3
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
4
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
5
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
6
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
7
Choice of mandatory prescribed drugs in Portugal : a consumers' perspective
Ferreira, Pedro
;
Barbosa, Hugo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 439-454
Persistent link: https://www.econbiz.de/10011812913
Saved in:
8
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
9
Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
10
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
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11
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
12
Strategic issues in pharmaceutical supply chains : a review
Singh, Rajesh Kr.
;
Kumar, Ravinder
;
Kumar, Pravin
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 234-257
Persistent link: https://www.econbiz.de/10011620444
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13
Consumer trust and physician prescription of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
14
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
15
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
16
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
17
The influence patient's characteristics "requests and expectations" on physician prescribing behavior : a review
Mohsen Ali Murshid
;
Zurina Mohaidin
;
Goh Yen Nee
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011643489
Saved in:
18
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Bayazidi, Yahya
;
Rad, Enayatollah Homaie
;
Mojahedian, Mehdi
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 467-476
Persistent link: https://www.econbiz.de/10011643544
Saved in:
19
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
20
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
21
Antecedents and consequences of pharmacy loyalty behavior
Athavale, Amod S.
;
Banahan, Benjamin F., III
;
Bentley, …
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011302267
Saved in:
22
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
23
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
24
Information sources and adoption of vaccine during pandemics
Sengupta, Sanjit
;
Wang, Hui-ming Deanna
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10010460794
Saved in:
25
CyberRx : emerging social media marketing strategy for pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
26
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
27
Comparative effectiveness research and the rise of orphan indications
Jeffers, Sarah
;
Slomiany, Mark
;
Bitar, Rema
;
Kruse, Sarah
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10010388963
Saved in:
28
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
Saved in:
29
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
30
Factors associated with physicians' prescribing behavior for treatment of influenza in the USA
Patel-Dovlatabadi, Payal
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010365486
Saved in:
31
Consumer attitudes toward dietary supplements consumption : implications for pharmaceutical marketing
Nor Azila Mohd Noor
;
Yap, Sheau-Fen
;
Liew, Kok-hong
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010365491
Saved in:
32
An international regulatory clinical trial comparative
Fiedler, Beth Ann
;
Bebber, Robert J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10009770349
Saved in:
33
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
Saved in:
34
Originator and generic medicine : pricing and market share
Smit, Eon van der M.
;
Bredenkamp, Jhandré
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 104-119
Persistent link: https://www.econbiz.de/10009770366
Saved in:
35
Editorial: Syndisciplinary approaches to pharmaceutical and healthcare research
Mukherjee, Avinandan
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 100-103
Persistent link: https://www.econbiz.de/10009770369
Saved in:
36
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
37
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
38
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
39
Pharmaceutical advertising practitioners’ approach to trust and emotion
Ball, Jennifer
;
Mackert, Michael
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10009790622
Saved in:
40
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
41
A regulatory clinical trial primer : distribution challenges and policy implications of modern vaccine development
Fiedler, Beth Ann
;
Bebber, Robert J.
;
Oetjen, Reid M.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009752651
Saved in:
42
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
43
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
44
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
45
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
46
Prescription drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
47
Resell versus direct models in brand drug distribution
Iacocca, Kathleen
;
Zhao, Yao
;
Fein, Adam J.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 324-240
Persistent link: https://www.econbiz.de/10010237651
Saved in:
48
The pharmacist's role in the Egyptian pharmaceutical market
Taher, Ahmed
;
Stuart, Elnora W.
;
Hegazy, Ibrahim
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10009568644
Saved in:
49
Private label drugs in China : the consumer perspective
Zhou, Zhiliang
;
Xue, Yajiong
;
Ping, Qineng
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10009568648
Saved in:
50
Contract research organizations : an industry analysis
Masri, Maysoun Dimachkie
;
Ramirez, Bernardo
;
Popescu, …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 336-350
Persistent link: https://www.econbiz.de/10009699701
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