Search Results - subject_exact:"Humor"

The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis

Taylor, Stephen; Simpson, Jane; Hardy, Claire - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 106-130

Persistent link: https://www.econbiz.de/10015147983

Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media

O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025

Persistent link: https://www.econbiz.de/10015373126

Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations

Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106

Persistent link: https://www.econbiz.de/10015075161

Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"

Ngcobo, Sandiso; Roya, Witness - 2023

Persistent link: https://www.econbiz.de/10014414350

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de/10014516159