Search Results - subject_exact:"Humor"

Humor, gossip, and other possibly invidious forms of communication ("me too")

Dolfsma, Wilfred - In: Journal of economic issues 59 (2025) 2, pp. 638-645

Persistent link: https://www.econbiz.de/10015533241

Gag gifting : the joke and the poke

Schindler, Robert M.; Albinsson, Pia A.; Burman, Bidisha - In: Psychology & marketing 42 (2025) 8, pp. 2186-2206

Persistent link: https://www.econbiz.de/10015464130

Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media

O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - In: Psychology & marketing 42 (2025) 2, pp. 395-411

Persistent link: https://www.econbiz.de/10015373126

Brand teasing : how brands build strong relationships by making fun of their consumers

Oba, Demi; Howe, Holly S.; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 70-92

Persistent link: https://www.econbiz.de/10015425329

The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis

Taylor, Stephen; Simpson, Jane; Hardy, Claire - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 106-130

Persistent link: https://www.econbiz.de/10015147983

Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations

Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106

Persistent link: https://www.econbiz.de/10015075161

Not exactly "perfect," but pretty darn good : a review of Michael Schur's book : how to be perfect : the correct answer to every moral question

Pepe, Justin - In: Journal of business ethics : JBE 203 (2026) 4, pp. 901-904

Persistent link: https://www.econbiz.de/10015587326

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de/10014516159

A place and time for humor : leader humor in Confucian cultures

Yang, Inju; Yeh, Chu-Chen Rosa - In: Journal of management & organization : JMO 29 (2023) 1, pp. 122-138

Persistent link: https://www.econbiz.de/10014307730

Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"

Ngcobo, Sandiso; Roya, Witness - In: International Journal of Research in Business and … 12 (2023) 6, pp. 334-342

Persistent link: https://www.econbiz.de/10014414350