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The journal of brand management : an international journal
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Journal of business research : JBR
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The journal of product & brand management
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Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing and consumer services
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Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Europäische Hochschulschriften / 5
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Innovatives Markenmanagement
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International journal of hospitality management
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ECONIS (ZBW)
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Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
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Markenfit und Markenwirkung : theoretische Modellierung, methodische Validierung und empirische Befunde
Sturm, Hans-Jörg
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009234851
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3
Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
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