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~isPartOf:"Journal of marketing management : MM"
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Brand extension
6
Markentransfer
6
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Bewertung
2
Brand management
2
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Beziehungsmarketing
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Cognition
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Cross-cultural management
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Interkulturelles Management
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Kundenzufriedenheit
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Luxusgüter
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Norway
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Norwegen
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Spain
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Spanien
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brand extension
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brand usage
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consumer evaluation
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double jeopardy
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extension to similarity
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fit
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luxury brand
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mediating variable
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perceived value
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purchase intention
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vertical brand extension
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Dall'Olmo Riley, Francesca
2
Bravo, Rafael
1
Cuneo, Andres
1
Epstein, Leonardo D.
1
Goodstein, Ronald Charles
1
Guido, Francesca
1
Hand, Chris
1
Iversen, Nina M.
1
Jin, Liyin
1
Martinez, Eva
1
Milberg, Sandra J.
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Pina, Jose M.
1
Pina, José M.
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Sharma, Narendra K.
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Sinn, Francisca
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Srivastava, Kavita
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Zou, Deqiang
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Journal of marketing management : MM
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Europäische Hochschulschriften / 5
3
Gabler Research
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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ECONIS (ZBW)
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1
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
3
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
4
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
5
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
6
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
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