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~person:"Vogel, Johannes"
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Imagetransfer
3
Markenpolitik
3
Strategische Allianz
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Brand extension
2
Brand management
2
Deutschland
2
Empirical method
2
Empirische Methode
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Germany
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Markenführung
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Markentransfer
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German
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Vogel, Johannes
Völckner, Franziska
12
Sattler, Henrik
11
Backhaus, Christof
10
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
9
Dreisbach, Jan
8
Schnöring, Marc
8
Woisetschläger, David
7
Phau, Ian
6
Pina, José M.
6
Bravo, Rafael
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Burmann, Christoph
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Dens, Nathalie
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Dwivedi, Abhishek
5
Hem, Leif E.
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Merrilees, Bill
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Meyer, Frederik
5
Milberg, Sandra J.
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Moorthy, Sridhar
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Pelsmacker, Patrick de
5
Sichtmann, Christina
5
Walsh, Patrick
5
Wiedmann, Klaus-Peter
5
Hennig-Thurau, Thorsten
4
Iversen, Nina M.
4
John, Deborah Roedder
4
Monga, Alokparna Basu
4
Park, C. Whan
4
Ringle, Christian M.
4
Aaker, David A.
3
Baumgarth, Carsten
3
Baumüller, Nicole
3
Bei, Lien-ti
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Bierwirth, Andreas
3
Caravella, Mary
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Carrillat, François A.
3
Cobbs, Joe
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Dall'Olmo Riley, Francesca
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Dawar, Niraj
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Reihe: Marketing : MAR
2
Reihe: Marketing
1
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
1
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1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
Saved in:
3
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004910369
Saved in:
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