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person:"Gierl, Heribert"
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Gierl, Heribert
Völckner, Franziska
12
Sattler, Henrik
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Boisvert, Jean
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Keller, Kevin Lane
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Huber, Frank
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Dreisbach, Jan
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Schnöring, Marc
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Woisetschläger, David
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Dens, Nathalie
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Hem, Leif E.
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Merrilees, Bill
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Meyer, Frederik
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Milberg, Sandra J.
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Moorthy, Sridhar
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Pelsmacker, Patrick de
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Sichtmann, Christina
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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Hennig-Thurau, Thorsten
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Iversen, Nina M.
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John, Deborah Roedder
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Monga, Alokparna Basu
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Park, C. Whan
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Ringle, Christian M.
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Aaker, David A.
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Baumgarth, Carsten
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Baumüller, Nicole
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Bei, Lien-ti
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Bierwirth, Andreas
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Caravella, Mary
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Carrillat, François A.
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Cobbs, Joe
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
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ECONIS (ZBW)
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
2
A closer look at similarity : the effects of perceived similarity and conjunctive cues on brand extension evaluation
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009238546
Saved in:
3
Produktdesign für Brand Extensions und Nachfolgeprodukte
Gierl, Heribert
;
Plantsch, Michael
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 207-221)
.
2008
Persistent link: https://www.econbiz.de/10003588573
Saved in:
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