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Journal of marketing research : JMR
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The best of both worlds? : effects of attribute-induced goal conflict on consumption of healthful indulgences
Belei, Nina
;
Geyskens, Kelly
;
Goukens, Caroline
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 900-909
Persistent link: https://www.econbiz.de/10009688781
Saved in:
2
Fast-food consumption and the ban on advertising targeting children : the Quebec experience
Dhar, Tirtha
;
Baylis, Kathy
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 799-813
Persistent link: https://www.econbiz.de/10009348954
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