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~isPartOf:"Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry"
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Arzneimittel
9
Pharmaceuticals
9
Advertising
6
Marketing
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Werbung
6
Werbegeschichte
5
France
4
Frankreich
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J.-R.-Geigy-AG <Basel>
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1910-1980
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1920-1980
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1950-1970
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1960-1970
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1961-2006
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Absatz
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Antibiotics
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CIBA-Geigy AG
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Contraceptive
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Cybernetics
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Depressive Störung
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Depressive disorder
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Diabetes
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Innovation
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Marktstruktur
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Medical device industry
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Medizinprodukteindustrie
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Product life cycle
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Gaudillière, Jean-Paul
2
Thoms, Ulrike
2
Close-Koenig, Tricia
1
Felder, Stephan
1
Gerber, Lucie
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Kessel, Nils
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Malich, Lisa
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Mazas, Anne-Sophie
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
NBER working paper series
331
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Journal of health economics
114
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
56
Health marketing quarterly
51
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Research paper
44
Discussion papers / CEPR
34
Health economics review
33
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
27
Working paper
27
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
The American economic review
22
Economics letters
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
International journal of industrial organization
19
Health care management science
18
The journal of law & economics
18
Allokation im marktwirtschaftlichen System
17
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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ECONIS (ZBW)
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1
Beyond innovation : pharmaceutical marketing, market structure and the importance of the "old" in West Germany, 1950-70
Kessel, Nils
- In:
Development of scientific marketing in the twentieth …
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011620211
Saved in:
2
Innovation, life cycles and cybernetics in marketing : theoretical conceps in the scientific marketing of drugs and their consequences
Thoms, Ulrike
- In:
Development of scientific marketing in the twentieth …
,
(pp. 29-42)
.
2017
Persistent link: https://www.econbiz.de/10011620220
Saved in:
3
Marketing epidemics : when antibiotic promotion stimulates resistant bacteria
Ravelli, Quentin
- In:
Development of scientific marketing in the twentieth …
,
(pp. 43-62)
.
2017
Persistent link: https://www.econbiz.de/10011620222
Saved in:
4
ADS, ADS, ADS : the GEPHAMA database and its uses
Felder, Stephan
;
Gaudillière, Jean-Paul
;
Thoms, Urlike
- In:
Development of scientific marketing in the twentieth …
,
(pp. 63-85)
.
2017
Persistent link: https://www.econbiz.de/10011620225
Saved in:
5
Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 105-127)
.
2017
Persistent link: https://www.econbiz.de/10011620229
Saved in:
6
A balancing act : antidiabetic products and diabetes markets in Germany and France
Close-Koenig, Tricia
;
Thoms, Ulrike
- In:
Development of scientific marketing in the twentieth …
,
(pp. 129-143)
.
2017
Persistent link: https://www.econbiz.de/10011620230
Saved in:
7
Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa
- In:
Development of scientific marketing in the twentieth …
,
(pp. 145-165)
.
2017
Persistent link: https://www.econbiz.de/10011620232
Saved in:
8
Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul
- In:
Development of scientific marketing in the twentieth …
,
(pp. 167-189)
.
2017
Persistent link: https://www.econbiz.de/10011620233
Saved in:
9
Marketing loops : the development of psychopharmacological screening at Geigy in the 1960s and 1970s
Gerber, Lucie
- In:
Development of scientific marketing in the twentieth …
,
(pp. 191-212)
.
2017
Persistent link: https://www.econbiz.de/10011620237
Saved in:
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