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Mass customization
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Digitale Welten: neue Ansätze in der Wirtschafts- und Sozialkybernetik : Konferenz für Wirtschafts- und Sozialkybernetik KyWi 2014 vom 10. bis 11. Juli 2014 in Stuttgart
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
2
Mass Customization von Orthesen
Kaiser, Christian
;
Fischer, Thomas
- In:
Digitale Welten: neue Ansätze in der Wirtschafts- und …
,
(pp. 211-223)
.
2017
Persistent link: https://www.econbiz.de/10011721739
Saved in:
3
Absorptive capacity and mass customization capability
Zhang, Min
;
Zhao, Xiande
;
Lyles, Marjorie A.
;
Guo, Hangfei
- In:
International journal of operations & production …
35
(
2015
)
9
,
pp. 1275-1294
Persistent link: https://www.econbiz.de/10011378921
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