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person:"Rangaswamy, Arvind"
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Search: subject_exact:"Individualisierte Massenproduktion"
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Mass Customization
4
Mass customization
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Rangaswamy, Arvind
Piller, Frank T.
26
Blecker, Thorsten
9
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9
Zhang, Min
9
Aichner, Thomas
8
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Report / Marketing Science Institute
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The Penn State eBusiness Research Center
1
The power of one : gaining business value from personalization technologies
1
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The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay
;
Grewal, Rajdeep
;
Rangaswamy, Arvind
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
Saved in:
2
The power of one : gaining business value from personalization technologies
Pal, Nirmal
;
Rangaswamy, Arvind
-
2003
Persistent link: https://www.econbiz.de/10011557350
Saved in:
3
From many to one : personalized product fulfillment systems
Rangaswamy, Arvind
;
Balakrishnan, Anantaram
- In:
The power of one : gaining business value from …
,
(pp. 33-57)
.
2003
Persistent link: https://www.econbiz.de/10011588670
Saved in:
4
Customerization : the next revolution in mass customization
Wind, Jerry
;
Rangaswamy, Arvind
-
2000
Persistent link: https://www.econbiz.de/10001517149
Saved in:
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