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~person:"Zhang, Jing"
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Zhang, Jing
Gorodnichenko, Yuriy
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Roland, Gérard
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Gebresilasse, Mesay
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Beck, Ulrich
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Bosworth, Steven
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
The effects of vertical individualism on status consumer orientations and behaviors
Zhang, Jing
;
Nelson, Michelle R.
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011485882
Saved in:
2
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
Saved in:
3
Beyond de Tocqueville : the roles of vertical and horizontal individualism and conservatism in the 2004 US presidential election
Zhang, Jing
;
Nelson, Michelle R.
;
Mao, En
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10003860509
Saved in:
4
Cultural values reflected in Chinese advertisements : self-construal and persuasion implications
Zhang, Jing
-
2004
Persistent link: https://www.econbiz.de/10003946487
Saved in:
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