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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
ILO Working Papers
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European journal of marketing : EJM
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
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The impact of aligning product development and technology licensing : a contingency perspective
Lichtenthaler, Ulrich
;
Frishammar, Johan
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 89-103
Persistent link: https://www.econbiz.de/10009387624
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2
Conveying effective message content when launching new industrial products
Talke, Katrin
;
O'Connor, Gina Colarelli
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 943-956
Persistent link: https://www.econbiz.de/10009387764
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3
The determinants of seller-buyer interactions during new product development in technology-based industrial markets
Athaide, Gerard A.
;
Zhang, Jason Q.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 146-158
Persistent link: https://www.econbiz.de/10009388548
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