//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Influencer"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Characteristics of information source
1
Corporate reputation
1
Firmenimage
1
FsQCA
1
Influencer
1
Information behaviour
1
Informationsverhalten
1
Live streaming
1
Reputation
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth reputation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Wang, Lin
1
Wang, Xiaoying
1
Wang, Zhihua
1
Zhao, Yang
1
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of advertising
12
Using influencer marketing as a digital business strategy
11
Springer eBook Collection
10
Innovatives Markenmanagement
9
Journal of business research : JBR
6
Journal of advertising research
5
Research perspectives on social media influencers and brand communication
5
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Research
4
The SAGE handbook of social media marketing
4
Ilmenau Economics Discussion Papers
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Markstones-Arbeitspapiere
3
Quick Guide
3
SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beiträge zum transnationalen Wirtschaftsrecht
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
IW-Report
2
Journal of global fashion marketing : JGfM
2
Premier reference source
2
Psychology & marketing
2
Redmarka : revista de marketing aplicado
2
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
2
The journal of media economics
2
The journal of services marketing
2
The role of brands in an era of over-information
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Academy of Management journal : AMJ
1
American economic journal
1
Arbeitspapiere für Marketing und Management
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Beck Steuer-Praxis
1
Business horizons
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assessing word-of-mouth reputation of influencers on B2C live streaming platforms : the role of the characteristics of information source
Wang, Lin
;
Wang, Zhihua
;
Wang, Xiaoying
;
Zhao, Yang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1544-1570
Persistent link: https://www.econbiz.de/10013391115
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->