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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Innovationsakzeptanz"
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Innovation adoption
8
Innovationsakzeptanz
8
Consumer behaviour
6
Konsumentenverhalten
6
Innovation diffusion
4
Innovationsdiffusion
4
Mobile Business
3
Mobile business
3
Social Web
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Social web
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USA
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United States
3
Human-computer interaction
2
Mobile communications
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Mobilkommunikation
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Advertising effects
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Beziehungsmarketing
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CRM
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Consumer behavior
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Customer integration
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Customer satisfaction
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Data protection
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Datenschutz
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Digital goods
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Digitale Güter
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E-commerce
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Einzelhandel
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Electronic Commerce
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Gender
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Geschlecht
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Information dissemination
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Informationsverbreitung
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Kundenbindungsprogramm
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Kundenintegration
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Kundenzufriedenheit
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Loyalty program
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M-commerce
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Marketing management
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Marketingmanagement
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Mobile Anwendung
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Alarcón-del-Amo, María-del-Carmen
1
Constantinides, Efthymios
1
Fiore, Ann Marie
1
Ha, Young
1
Im, Hyunjoo
1
Lee, Hyun-Joo
1
Lee, Hyun-joo
1
Lorenzo-Romero, Carlota
1
Manchiraju, Srikant
1
Moorthi, Y. L. R.
1
Niehm, Linda S.
1
Pinho, José Carlos Martins Rodrigues
1
Rodriguez, Michael
1
Roy, Subhadip
1
Sadachar, Amrut
1
Soares, Ana Maria
1
Son, Jihyeong
1
Trainor, Kevin
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Yang, Kiseol
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
90
Technological forecasting & social change : an international journal
89
International journal of business information systems : IJBIS
81
SOEP survey papers
72
Journal of business research : JBR
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
NBER working paper series
33
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of internet commerce
29
International journal of innovation and technology management
28
The international journal of bank marketing : IJBM
28
International journal of hospitality management
27
Cogent business & management
26
International journal of enterprise information systems : an official publication of the Information Resources Management Association
26
Information systems management
25
Journal of Asian finance, economics and business : JAFEB
25
International journal of technology marketing : IJTMkt
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of global information management : an official publication of the Information Resources Management Association
24
The journal of product innovation management : an international publication of the Product Development & Management Association
23
Asia Pacific journal of marketing and logistics
22
Journal of open innovation : technology, market, and complexity
22
Psychology & marketing
21
Research
21
Electronic commerce research
20
Information systems and e-business management : ISeB
20
Journal of electronic commerce research : JECR
20
International journal of electronic finance : IJEF
19
SpringerLink / Bücher
19
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
18
Management information systems : mis quarterly
18
The service industries journal
18
Information technology and management
17
International journal of management practice : IJMP
17
Global business review
16
International journal of business innovation and research
16
International journal of electronic business
16
Journal of financial services marketing
16
Journal of hospitality marketing & management
16
Journal of organizational computing and electronic commerce
16
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1
Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
Lee, Hyun-Joo
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10011779137
Saved in:
2
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
3
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
4
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
5
Consumer adoption of online collaborative customer co-design
Son, Jihyeong
;
Sadachar, Amrut
;
Manchiraju, Srikant
; …
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10009666647
Saved in:
6
Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
Saved in:
7
Examining the technology acceptance model in the adoption of social networks
Pinho, José Carlos Martins Rodrigues
;
Soares, Ana Maria
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 116-129
Persistent link: https://www.econbiz.de/10009389609
Saved in:
8
Gender differences in using mobile data services: utilitarian and hedonic value approaches
Yang, Kiseol
;
Lee, Hyun-joo
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003991299
Saved in:
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