Search Results - subject_exact:"Interactive media"

Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications

Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - In: The international journal of business science & applied … 19 (2024) 2, pp. 1-21

By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

Persistent link: https://www.econbiz.de/10015374473

Transforming the e-commerce experience : the impact of augmented reality on consumer purchase intention

Zahr, Ahmad Abou; Ali, Ali Abou; Abbas, Alaaeddine - In: International journal of electronic business : IJEB 21 (2026) 3, pp. 316-339

Persistent link: https://www.econbiz.de/10015652088

Consumer interaction and privacy : the impact of in-feed lead generation ads on self-disclosure intention

Guo, Bo; Sun, Xue; Jiang, Zhi-bin; Xu, Yuanyuan - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 571-589

Persistent link: https://www.econbiz.de/10015416716

The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance

Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - In: International journal of electronic marketing and … 16 (2025) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10015357961

Mitigating distraction : interactivity and atmospherics in social commerce

Suraj, J.; Hollebeek, Linda D.; Joseph, Ajay; Akhil, M.A.; … - In: International journal of retail and distribution management 53 (2025) 10/11, pp. 990-1008

Persistent link: https://www.econbiz.de/10015613624

Youtube it before you buy it : the role of parasocial interaction in consumer-to-consumer video reviews

Penttinen, Valeria; Ciuchita, Robert; Čaić, Martina - In: Journal of interactive marketing 57 (2022) 4, pp. 561-582

Persistent link: https://www.econbiz.de/10015424226

Marke und digitale Medien : wie Marken heute kommunizieren und interagieren

Heun, Thomas (ed.); Dänzler, Stefanie (ed.) - 2025 - 3., vollständig überarbeitete Auflage

Die Autorinnen und Autoren dieses Buches diskutieren klassische und neuere Konzepte sowie theoretische und operative Ansätze zur Führung von Marken und geben einen Überblick über den aktuellen Stand der Debatten rund um das Konzept der Marke. Renommierte Wissenschaftler unterschiedlicher...

Persistent link: https://www.econbiz.de/10015553997

In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency

Moes, Anne; Fransen, Marieke; Fennis, Bob M.; Verhagen, … - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 457-474

Persistent link: https://www.econbiz.de/10013286437

Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing

Labrecque, Lauren I.; Peña, Priscilla Y.; Leonard, Hillary - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 970-999

Persistent link: https://www.econbiz.de/10015062990

The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

Kim, Kyuree; Chung, Te-Lin; Fiore, Ann Marie - 2022

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...

Persistent link: https://www.econbiz.de/10013297020