By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

The popularity of online behavioral experiments grew steadily even before the COVID-19 pandemic. With the start of lockdowns, online studies were often the only available option for the behavioral economists, sociologists and political scientists. The usage of most well-known platforms such as...

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...