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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Electronic commerce : Grundlagen und Perspektiven
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Journal of management information systems : JMIS
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Journal of service management
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Kom / Kommission der Europäischen Gemeinschaften
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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CEDEFOP reference series
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DUV / Wirtschaftswissenschaft
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E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information communication technologies and emerging business strategies
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Information systems and management in media and entertainment industries
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International journal of e-business research : an official publication of the Information Resources Management Association
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More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
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2
Using psychology to drive digital behavior
Read, Melissa
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 123-135)
.
2010
Persistent link: https://www.econbiz.de/10003914069
Saved in:
3
The keys to iDirect marketing success
Suther, Tim
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 191-206)
.
2010
Persistent link: https://www.econbiz.de/10003914078
Saved in:
4
Marketingforschung und Electronic Commerce : die Interaktionsanalyse als innovativer Ansatz der Nutzungsforschung
Silberer, Günter
- In:
Electronic commerce : Grundlagen und Perspektiven
,
(pp. 169-184)
.
2000
Persistent link: https://www.econbiz.de/10001504721
Saved in:
5
Handel und Electronic Commerce : Anwendungen im stationären Einzelhandel
Silberer, Günter
;
Fischer, Lars
- In:
Electronic commerce : Grundlagen und Perspektiven
,
(pp. 197-212)
.
2000
Persistent link: https://www.econbiz.de/10001504731
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