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~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~isPartOf:"Journal of advertising research"
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Journal of advertising research
The Oxford handbook of information and communication technologies
10
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Journal of management information systems : JMIS
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Journal of service management
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Kom / Kommission der Europäischen Gemeinschaften
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Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
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Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
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1
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
2
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
3
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
4
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
5
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
6
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
7
Using psychology to drive digital behavior
Read, Melissa
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 123-135)
.
2010
Persistent link: https://www.econbiz.de/10003914069
Saved in:
8
The keys to iDirect marketing success
Suther, Tim
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 191-206)
.
2010
Persistent link: https://www.econbiz.de/10003914078
Saved in:
9
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
10
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
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