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~subject:"Interaktive Medien"
~type:"article"
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Interaktive Medien
Interactive media
314
Internet marketing
65
Online-Marketing
65
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
52
Social web
52
Beziehungsmarketing
36
E-commerce
36
Electronic Commerce
36
Relationship marketing
36
Advertising effects
32
Werbewirkung
32
Internet
30
Online retailing
28
Online-Handel
28
USA
27
United States
27
Deutschland
25
Germany
25
Theorie
22
Theory
22
Website
21
Media usage
18
Mediennutzung
18
Customer satisfaction
16
Digital media
16
Digitale Medien
16
Kundenzufriedenheit
16
Brand management
15
Markenführung
15
Virtual reality
15
Virtuelle Realität
15
E-Learning
14
E-learning
14
Marketing management
14
Marketingmanagement
14
Multimedia
13
Communication
12
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169
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168
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146
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Case study
7
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7
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English
226
German
86
French
2
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Bauer, Hans H.
4
Cauberghe, Verolien
4
Silberer, Günter
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Lehner, Franz
3
Noort, Guda van
3
Pelsmacker, Patrick de
3
Rodgers, Shelly
3
Thorson, Esther
3
Voorveld, Hilde
3
Brooten, Lisa
2
Coffey, Amy Jo
2
Coleman, Stephen
2
Diefenbach, Sarah
2
Dräger, Peter
2
Esch, Franz-Rudolf
2
Exler, Stefanie
2
Friedrichsen, Mike
2
Hassenzahl, Marc
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Kiss, Greg
2
Lala, Vishal
2
Levy, Shalom
2
Matei, Sorin Adam
2
Mäder, Ralf
2
Neumann, Marcus M.
2
Orgad, Shani
2
Ozcan, Kerimcan
2
Papagiannidis, Savvas
2
Pavlou, Paul A.
2
Prexl, Thomas
2
Ramaswamy, Venkatram
2
Reichardt, Tina
2
Sharma, Ravi S.
2
Stewart, David W.
2
Terlutter, Ralf
2
Theodoulou, Theodoulos
2
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The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
i-com : journal of interactive media
3
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
2
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ECONIS (ZBW)
314
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
4
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
7
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
10
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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