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~subject:"Mobile Marketing"
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Search: subject_exact:"Interactive media"
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Mobile Marketing
Interaktive Medien
487
Interactive media
468
Online-Marketing
88
Internet marketing
87
Consumer behaviour
81
Konsumentenverhalten
81
Internet
68
Social Web
65
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65
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63
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63
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55
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55
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38
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35
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35
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34
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33
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33
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32
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32
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29
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27
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26
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26
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25
Digitale Medien
25
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22
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19
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2
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1
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1
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1
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Digital advertising : theory and research
6
Gabler Edition Wissenschaft / Interaktives Marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
BiTS-Forschung
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Internet
1
Internetökonomie und Hybridität
1
Journal of business research : JBR
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
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ECONIS (ZBW)
21
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1
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
2
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
3
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
4
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
5
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
6
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
7
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
8
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
Saved in:
9
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H.
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003438504
Saved in:
10
Qualitative Bewertung von Werbung im Umfeld iTV (interactive television) : Bestandsaufnahme, Analyse und Perspektiven des deutschen Marktes
Schirmer, Nicolai
-
2006
Persistent link: https://www.econbiz.de/10013438015
Saved in:
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