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~type_genre:"Article in journal"
~subject:"Advertising effects"
~subject:"Online-Marketing"
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Advertising effects
Online-Marketing
Interactive media
176
Interaktive Medien
176
Consumer behaviour
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Konsumentenverhalten
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Internet marketing
53
Social Web
34
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International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
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Journal of management information systems : JMIS
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Journal of marketing communications
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Journal of promotion management : JPM
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The journal of consumer marketing
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics and management
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Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of economics & management
1
Journal of media business studies
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Journal of organizational computing and electronic commerce
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Journal of the Economic Science Association : a companion journal to Experimental economics
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Nonprofit and voluntary sector quarterly
1
Omega : the international journal of management science
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Service business : an international journal
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Services marketing quarterly
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Technological forecasting & social change : an international journal
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The journal of applied business research
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1
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
2
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
3
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
4
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
5
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
6
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
7
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
8
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
9
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
10
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
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