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~type_genre:"Article in journal"
~subject:"Media usage"
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Search: subject_exact:"Interactive media"
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Media usage
Interactive media
176
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ECONIS (ZBW)
12
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1
Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
2
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
3
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
4
Interactive media usage among millennial consumers
Moore, Marguerite
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
Saved in:
5
Video mediated social interaction between groups : system requirements and technology challenges
MacWilliams, Douglas
;
Ursu, Marian F.
;
Meenowa, Joshan
; …
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 251-270
Persistent link: https://www.econbiz.de/10009160288
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
7
Die Erwartungen der "trial-and error" Generation : ein Gespräch mit "digitalen Eingeborenen" über neue Medien in Wandelprozessen
Manco, Stefano
;
Muralt, Klaus von
;
Schmeil, Andreas
; …
- In:
Organisationsentwicklung : Zeitschrift für …
28
(
2009
)
4
,
pp. 21-27
Persistent link: https://www.econbiz.de/10003892048
Saved in:
8
Determinants of perceived web site interactivity
Song, Ji Hee
;
Zinkhan, George M.
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003684145
Saved in:
9
Media, tasks, and communication processes : a theory of media synchronicity
Dennis, Alan R.
;
Fuller, Robert M.
;
Valacich, Joseph S.
- In:
Management information systems : mis quarterly
32
(
2008
)
3
,
pp. 575-600
Persistent link: https://www.econbiz.de/10003757904
Saved in:
10
The intimate marketer : personalized direct marketing strategies in a wireless environment
Cudmore, B. Andrew
;
Patton, John R.
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 73-96
Persistent link: https://www.econbiz.de/10003758743
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