//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Interactive media
176
Interaktive Medien
176
Consumer behaviour
55
Konsumentenverhalten
55
Internet marketing
53
Online-Marketing
53
Social Web
34
Social web
34
Advertising effects
26
Relationship marketing
26
Werbewirkung
26
E-commerce
25
Electronic Commerce
25
Online retailing
24
Online-Handel
24
USA
20
United States
20
Internet
17
Website
16
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
12
Markenführung
12
Media usage
12
Mediennutzung
12
Theorie
12
Theory
12
Advertising
10
Customer integration
10
Deutschland
10
Germany
10
Kundenintegration
10
Marketing management
10
Marketingmanagement
10
Social relations
10
Soziale Beziehungen
10
Werbung
10
Fernsehwerbung
8
Television advertising
8
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
Kongressschrift
Aufsatz in Zeitschrift
26
Hochschulschrift
11
Aufsatz im Buch
10
Book section
10
Thesis
9
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Working Paper
2
Collection of articles written by one author
1
Guidebook
1
Ratgeber
1
Sammlung
1
more ...
less ...
Language
All
English
26
Author
All
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Arghashi, Vahideh
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Bornemann, Torsten
1
Cabiddu, Francesca
1
Cauberghe, Veroline
1
Chan, Kimmy Wa
1
Cheung, Man Lai
1
Crawford, Heather
1
Doh, Sun-Jae
1
Dowell, David
1
Duijn, Meryl
1
Fatima, Tayyba
1
Fazli-Salehi, Reza
1
Fisk, Raymond P.
1
Frau, Moreno
1
Frigau, Luca
1
Hamilton, Mitchell
1
Hattula, Stefan
1
He, Jiaxun
1
Heinonen, Kristina
1
Hong, Moonki
1
Hoyer, Wayne D.
1
Hudders, Liselot
1
Jahangard, Mahshid
1
Jiang, Zhenhui
1
Kaltcheva, Velitchka D.
1
Kim, Eun-Ho
1
Kim, Eunice
1
Kwon, Eun Sook
1
Latif, Tayyaba
1
Lee, Yunjung
1
Leung, Wilson Ka-shing
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of financial services marketing : JFSM
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Nonprofit and voluntary sector quarterly
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
5
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
6
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
7
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
8
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
9
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
10
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->