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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Website"
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Search: subject_exact:"Interactive media"
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Website
Interactive media
176
Interaktive Medien
176
Consumer behaviour
55
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55
Internet marketing
53
Online-Marketing
53
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34
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34
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1
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International journal of electronic commerce : IJEC
2
European Sport management quarterly : ESMQ
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
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1
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
2
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
3
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
4
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
6
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
7
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
Saved in:
8
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
9
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
10
Exploring the influences of perceived interactivity on consumers' e-shopping effectiveness
Park, Mijung
;
Park, JungKun
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10003916601
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