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Interactive media
176
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Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
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International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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4
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i-com : journal of interactive media
4
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ECONIS (ZBW)
178
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11
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
12
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
Saved in:
13
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
14
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
15
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
16
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
17
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
18
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
19
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
20
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
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