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~subject:"Web 2.0 technologies"
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Web 2.0 technologies
Interaktive Medien
487
Interactive media
468
Online-Marketing
88
Internet marketing
87
Consumer behaviour
81
Konsumentenverhalten
81
Internet
68
Social Web
65
Social web
65
Deutschland
63
Electronic Commerce
63
Germany
63
E-commerce
61
Beziehungsmarketing
55
Relationship marketing
55
Theorie
50
Theory
50
Advertising effects
38
Werbewirkung
38
Online retailing
35
Online-Handel
35
Multimedia
34
USA
33
United States
33
Marketing management
32
Marketingmanagement
32
Brand management
29
Markenführung
29
Website
27
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26
Mediennutzung
26
Digital media
25
Digitale Medien
25
Kommunikation
25
Mobile marketing
22
Mobile Marketing
21
Informationstechnik
20
Communication
19
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19
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Bajde, Domen
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Bryer, Thomas A.
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Chen, Baiyun
1
Clement, Michel
1
Cook, Andy
1
Deering, Anne
1
Dräger, Peter
1
Flammer, Caroline
1
Grover, Aditi
1
Hall, Anne van
1
Janoschka, Anja
1
Jonk, Gillis
1
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1
Lang, Beatrix
1
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1
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1
Papies, Dominik
1
Riekeberg, Marcus
1
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1
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis
1
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
1
Research in management education and development
1
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
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Risiken neuer Medien
Riekeberg, Marcus
- In:
Operationelle Risiken : Grundlagen, Messmethoden und …
,
(pp. 296-308)
.
2011
Persistent link: https://www.econbiz.de/10009313654
Saved in:
2
Digitales Shopper-Marketing (online/offline)
Dräger, Peter
- In:
Shopper-Marketing : mit Shopper Insights zu effektiver …
,
(pp. 247-272)
.
2011
Persistent link: https://www.econbiz.de/10008760438
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3
Die Sozialen Medien des Web 2.0
Münker, Stefan
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 31-41)
.
2010
Persistent link: https://www.econbiz.de/10008771540
Saved in:
4
The use of social media and networks in teaching public administration : perceptions, practices, and concerns
Bryer, Thomas A.
;
Chen, Baiyun
- In:
Cutting-edge social media approaches to business …
,
(pp. 241-267)
.
2010
Persistent link: https://www.econbiz.de/10008810866
Saved in:
5
Uses, challenges, and potential of social media in higher education : evidence from a case study
Zhang, Suling
;
Flammer, Caroline
;
Yang, Xiaolong
- In:
Cutting-edge social media approaches to business …
,
(pp. 217-240)
.
2010
Persistent link: https://www.econbiz.de/10008810867
Saved in:
6
User-generated content in business education
Bajde, Domen
- In:
Cutting-edge social media approaches to business …
,
(pp. 95-115)
.
2010
Persistent link: https://www.econbiz.de/10008810873
Saved in:
7
Social media for the MBA Professor : a strategy for increasing teacher-student communication and the tactics for implementation
Kupetz, Allen H.
- In:
Cutting-edge social media approaches to business …
,
(pp. 57-71)
.
2010
Persistent link: https://www.econbiz.de/10008810875
Saved in:
8
Defining interactive social media in an educational context
Grover, Aditi
;
Stewart, David W.
- In:
Cutting-edge social media approaches to business …
,
(pp. 7-38)
.
2010
Persistent link: https://www.econbiz.de/10008810877
Saved in:
9
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
Wankel, Charles
(
contributor
);
Marovich, Matthew
(
contributor
)
-
2010
Technologies that bring learners collaboratively together with the world / Charles Wankel -- Defining interactive social media in an educational context / Aditi Grover and David W. Stewart -- Teaching and learning with Skype / Alanah Mitchell, Charlie Chen, and B. Dawn Medlin -- Social media for...
Persistent link: https://www.econbiz.de/10008810957
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10
Bloggen Sie noch oder twittern Sie schon? : Change Management mit neuen Medien
Lang, Beatrix
- In:
Organisationsentwicklung : Zeitschrift für …
28
(
2009
)
4
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003892085
Saved in:
11
Internet tools enable organizational transformation from the inside out : the Nokia Siemens Networks case
Deering, Anne
;
Cook, Andy
;
Jonk, Gillis
;
Hall, Anne van
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 34-37
Persistent link: https://www.econbiz.de/10003775226
Saved in:
12
"Beeing hopeful" oder wie die Biene zum Corporate Weblog kommt : sprachliche, inhaltliche und gestalterische Mittel der Interaktivität
Janoschka, Anja
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 85-106)
.
2008
Persistent link: https://www.econbiz.de/10003759649
Saved in:
13
Podcasting
Clement, Michel
;
Papies, Dominik
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 335-346)
.
2008
Persistent link: https://www.econbiz.de/10003762183
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