//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of electronic commerce : IJEC"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
5
Interactive media
5
Interaktive Medien
5
Internet marketing
5
Online-Marketing
5
Werbewirkung
5
Betrug
4
Fraud
4
Search engine
4
Suchmaschine
4
Theorie
4
Theory
4
Advertising industry
2
Konditionen
2
Terms and conditions
2
Website
2
Werbewirtschaft
2
Advertising planning
1
Agency theory
1
Behavioral economics
1
Behaviour
1
Confidence
1
Contract theory
1
Empirical method
1
Empirische Methode
1
Ethics
1
Ethik
1
Game theory
1
Moral Hazard
1
Moral hazard
1
Prinzipal-Agent-Theorie
1
Spieltheorie
1
Verhalten
1
Verhaltensökonomik
1
Vertragstheorie
1
Vertrauen
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Cheng, Hsing K.
1
Dinev, Tamara
1
Hu, Qing
1
Mahdian, Mohammad
1
Midha, Vishal
1
Pathak, Praveen
1
Tomak, Kerem
1
Yahya, Moin A.
1
Yayla, Ali
1
Yurtseven, Özden
1
Zhou, Wei
1
more ...
less ...
Published in...
All
International journal of electronic commerce : IJEC
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
2
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
3
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
4
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
5
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->