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~subject:"Designation of origin"
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Search: subject_exact:"Interkulturelles Marketing"
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Designation of origin
Cross-cultural marketing
135
Interkulturelles Marketing
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Consumer behaviour
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Internationales Marketing
27
International marketing
24
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Interkulturelles Management
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Marketingmanagement
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Bibliometrics
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Cross-cultural competence
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Interkulturelle Kompetenz
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Kommunikation
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Kulturvergleich
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Markenimage
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Market research
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
International marketing in the fast changing world
1
Psychology & marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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1
Country-origin effects
Zeugner-Roth, Katharina Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 111-128)
.
2017
Persistent link: https://www.econbiz.de/10011749733
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2
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
3
Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
-
2014
Persistent link: https://www.econbiz.de/10010384850
Saved in:
4
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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