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Search: subject_exact:"Interkulturelles Marketing"
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Cross-cultural marketing
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Journal of international consumer marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Bezugsgruppeneinfluss auf Markenwahrnehmung und Selbstkongruenz : Ein interkultureller Vergleich zwischen Franzosen und Deutschen
Beuchel, Max
-
2015
-
1., Aufl.
Persistent link: https://www.econbiz.de/10013435846
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2
A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
Saved in:
3
Internet marketing to 50+ generations in the UK and France
Moss, Gloria A.
;
Wulf, Catharina
;
Mullen, Hilary
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009737351
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4
A cross-culture analysis of passenger's reactions to revenue and pricing management
Chapuis, Jean Michel
- In:
Journal of revenue and pricing management
12
(
2013
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009743492
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