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International marketing
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700
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675
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662
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Kotabe, Masaaki
29
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28
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25
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24
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24
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23
Diamantopoulos, Adamantios
22
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19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
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18
Zentes, Joachim
18
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17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
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16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
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15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
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13
Kaynak, Erdener
13
Laroche, Michel
13
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12
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12
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12
Meissner, Hans Günther
12
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12
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12
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11
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11
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10
UNCTAD / Secretariat
10
GATE Germany, Konsortium Internationales Hochschulmarketing
8
International Trade Centre
7
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5
Institute of Marketing and Management <Delhi>
5
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5
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5
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4
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4
International Chamber of Commerce
4
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4
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Universität Augsburg / Lehr- und Forschungsteam Marketing
2
William Davidson Institute <Ann Arbor, Mich.>
2
AGRI 2000 <Bologna>
1
AMA Summer Academic Conference <2021, Online>
1
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International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
5,027
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2851
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
2852
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
2853
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
2854
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
-
2008
Persistent link: https://www.econbiz.de/10003655892
Saved in:
2855
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
2856
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
2857
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
2858
Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655957
Saved in:
2859
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
2860
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
2861
Pricing for global markets
Cavusgil, S. Tamer
-
2008
Persistent link: https://www.econbiz.de/10003656333
Saved in:
2862
The role of after-sales service in international marketing
Asugman, Gulden
;
Johnson, Jean L.
;
McCullough, James
-
2008
Persistent link: https://www.econbiz.de/10003657179
Saved in:
2863
Do services exporters build relationships? : some qualitative perspectives
Hastings, Kathleen
;
Perry, Chad
-
2008
Persistent link: https://www.econbiz.de/10003657185
Saved in:
2864
Initiating and maintaining export channel intermediary relationships
Karunaratna, Amal Randhir
;
Johnson, Lester W.
-
2008
Persistent link: https://www.econbiz.de/10003657196
Saved in:
2865
Antecedents and performance implications of channel integration in foreign markets
Aulakh, Preet S.
;
Kotabe, Masaaki
-
2008
Persistent link: https://www.econbiz.de/10003657289
Saved in:
2866
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
2867
Sources of power in international marketing channels
Katsikeas, Constantine S.
;
Goode, Mark M. H.
;
Katsikea, Eva
-
2008
Persistent link: https://www.econbiz.de/10003657494
Saved in:
2868
The Internet and international marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
2869
The influence of Internet-marketing integration on marketing competencies and export performance
Prasad, V. K.
;
Ramamurthy, K.
;
Naidu, G. M.
-
2008
Persistent link: https://www.econbiz.de/10003657607
Saved in:
2870
Exporting under private labels : conditions and influencing factors
Timmor, Yaron
;
Zif, Jay Jehiel
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003688421
Saved in:
2871
International marketing : an Asia-Pacific perspective
Fletcher, Richard A.
;
Fletcher, Richard
;
Brown, Linden
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10003688575
Saved in:
2872
Best practices in the Japanese software market
Ojala, Arto
;
Tyrväinen, Pasi
- In:
Global business and organizational excellence : a …
27
(
2007/08
)
2
,
pp. 52-64
Persistent link: https://www.econbiz.de/10003690028
Saved in:
2873
Strategic brand-culture fit: a conceptual framework for brand management
Banerjee, Saikat
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 312-321
Persistent link: https://www.econbiz.de/10003699472
Saved in:
2874
The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter
;
Hendriks, Berna
;
Brandt, Corine van den
- In:
Kooperation und Effizienz in der …
,
(pp. 233-244)
.
2008
Persistent link: https://www.econbiz.de/10003700691
Saved in:
2875
Global sales training : in search of antecedent, mediating and consequence variables
Attia, Ashraf M.
;
Honeycutt, Earl D.
;
Jantan, M. Asri
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003701497
Saved in:
2876
Marktkommunikation in China : Besonderheiten und Beispiele
Du, Mingming
-
2008
Persistent link: https://www.econbiz.de/10003704502
Saved in:
2877
Horizontal and vertical relationships in developing economies: implications for SMEs' access to global markets
Mesquita, Luiz F.
;
Lazzarini, Sérgio Giovanetti
- In:
Academy of Management journal : AMJ
51
(
2008
)
2
,
pp. 359-380
Persistent link: https://www.econbiz.de/10003710787
Saved in:
2878
A comparison of entrepreneurial activity in the Netherlands, New Zealand and Singapore : a New Zealand perspective
Donaldson, Bruce I.
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 292-299
Persistent link: https://www.econbiz.de/10003710956
Saved in:
2879
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio
;
Rasicci, Claudia
- In:
International journal of business and globalisation : IJBG
2
(
2008
)
3
,
pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Saved in:
2880
Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries
Tuller, Lawrence W.
-
2008
Persistent link: https://www.econbiz.de/10003711623
Saved in:
2881
How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin
;
Schaan, Jean-Louis
- In:
Management international review : mir ; journal of …
48
(
2008
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
Saved in:
2882
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
2883
Review and future directions of cross-cultural consumer services research
Zhang, Jingyun
;
Beatty, Sharon E.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
Saved in:
2884
The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu
;
Lee, Tzong-ru
- In:
International journal of management & enterprise …
5
(
2008
)
3
,
pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
Saved in:
2885
Die Profilierung globaler Unternehmensperformances durch strategisches Direktmarketing : Darstellung am Beispiel der Deutschen Post World Net
Kunze, Mathias
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003741900
Saved in:
2886
Early internationalizers : specificity, learning and performance implications
Schwens, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003672762
Saved in:
2887
How technological determinism shapes international marketing
Gabberty, James W.
;
Vambery, Robert G.
- In:
International business and economics research journal
7
(
2008
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003673585
Saved in:
2888
Wem gehört der Fußball? : oder anders : wie weit geht das Werbemonopol der UEFA?
Buchroithner, Hellmut
;
Albiez, Stefan
;
Miceli, Camilla
- In:
Kommunikation & Recht : K & R ; Betriebs-Berater für …
11
(
2008
)
4
,
pp. 208-214
Persistent link: https://www.econbiz.de/10003674222
Saved in:
2889
The handbook of international trade : a guide to the principles and practice of export
Sherlock, Jim
(
contributor
);
Reuvid, Jonathan
(
contributor
)
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10003674686
Saved in:
2890
Essentials of global marketing
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003473149
Saved in:
2891
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
2892
Die 11 Geheimnisse des IKEA-Erfolgs
Jungbluth, Rüdiger
-
2008
-
Vollst. Taschenbuchausg., 1. Aufl.
Persistent link: https://www.econbiz.de/10003489657
Saved in:
2893
International business
Shenkar, Oded
;
Luo, Yadong
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10003507481
Saved in:
2894
International marketing : modern and classic papers
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003460764
Saved in:
2895
Global marketing in India
Chandra, Jagdish
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003615981
Saved in:
2896
Brands across borders : determining factors in choosing franchising or management contracts for entering international markets
Dev, Chekitan S.
;
Erramilli, M. Krishna
;
Agarwal, Sanjeev
-
2008
Persistent link: https://www.econbiz.de/10003616669
Saved in:
2897
Global pharmaceutical marketing : a practical guide to codes and compliance
Grice, Judith
-
2008
Persistent link: https://www.econbiz.de/10003576381
Saved in:
2898
Dubai & Co. : global strategies for doing business in the Gulf states
Rehman, Aamir A.
-
2008
Persistent link: https://www.econbiz.de/10003550108
Saved in:
2899
Global marketing
Keegan, Warren J.
;
Green, Mark C.
-
2008
-
5. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003561674
Saved in:
2900
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
-
2008
Persistent link: https://www.econbiz.de/10003627763
Saved in:
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