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International marketing
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5,026
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715
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701
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676
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662
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229
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Kotabe, Masaaki
29
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28
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25
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24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Zentes, Joachim
18
Ghauri, Pervez N.
17
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
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16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
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15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
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15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
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13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Meissner, Hans Günther
12
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12
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12
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11
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11
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10
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10
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8
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7
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5
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5
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5
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
William Davidson Institute <Ann Arbor, Mich.>
2
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1
AMA Summer Academic Conference <2021, Online>
1
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International marketing review
124
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
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2901
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
2902
Economic development and international marketing
Mathur, Vipin
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003520382
Saved in:
2903
Global business today : an Asia-Pacific perspective
Hill, Charles W. L.
;
Cronk, Thomas
;
Wickramasekera, Rumintha
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003522246
Saved in:
2904
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
Saved in:
2905
Global marketing
Keegan, Warren J.
;
Green, Mark C.
-
2008
-
5. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003561674
Saved in:
2906
Essentials of global marketing
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003473149
Saved in:
2907
Global pharmaceutical marketing : a practical guide to codes and compliance
Grice, Judith
-
2008
Persistent link: https://www.econbiz.de/10003576381
Saved in:
2908
Dubai & Co. : global strategies for doing business in the Gulf states
Rehman, Aamir A.
-
2008
Persistent link: https://www.econbiz.de/10003550108
Saved in:
2909
Kommunikationssteuerung und Kommunikationscontrolling : das Beispiel Henkel
Primosch, Ernst
;
Gleumes, Simone
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10003647063
Saved in:
2910
Internationales Tourismus-Marketing : Kulturunterschiede zwischen den Quellmärkten und die damit verbundenen Herausforderungen für Wissenschaft und Praxis
Schuler, Alexander
- In:
Standortfaktor Tourismus und Wissenschaft : …
,
(pp. 167-186)
.
2008
Persistent link: https://www.econbiz.de/10003649829
Saved in:
2911
Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
Saved in:
2912
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products
Skarmeas, Dionysis
;
Katsikeas, Constantine S.
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003650400
Saved in:
2913
Product choice for international web-based SMEs
Bhatnagar, Amit
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003651582
Saved in:
2914
Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003652433
Saved in:
2915
International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets
Bell, Sandra
-
2008
Persistent link: https://www.econbiz.de/10003627763
Saved in:
2916
Marketingstrategie für China : Rahmenbedingungen und Besonderheiten
Vierheilig, Susanne
-
2008
Persistent link: https://www.econbiz.de/10003631749
Saved in:
2917
The role of contextual factors in relationship commitment of buyers to foreign suppliers : a survey of Korean importers
Karande, Kiran
;
Ha, Jungbok
;
Singhapakdi, Anusorn
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 856-862
Persistent link: https://www.econbiz.de/10003781860
Saved in:
2918
Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 863-872
Persistent link: https://www.econbiz.de/10003781861
Saved in:
2919
Business and poverty : innovative strategies for global CSR ; how to develop global CSR strategies, manage risks and find new opportunities for your business in emerging and develo...
2008
Persistent link: https://www.econbiz.de/10003782588
Saved in:
2920
Apparel supply chain between Europe and China : a guide to apparel sourcing and distribution in China
Pfohl, Hans-Christian
;
Shen, Xin
-
2008
Persistent link: https://www.econbiz.de/10003782679
Saved in:
2921
Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003782738
Saved in:
2922
Building a theoretical framework for e-service export performance
Lu, Vinh Nhat
;
Hill, Sally Rao
- In:
International journal of business environment : IJBE
2
(
2008/09
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10003760441
Saved in:
2923
Country-of-origin, animosity and consumer response : marketing implications of anti-Americanism and Francophobia
Amine, Lyn Suzanne
- In:
International business review : the official journal of …
17
(
2008
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10003760503
Saved in:
2924
The export of cultural commodities as impression management : the case of Thailand
Wherry, Frederick F.
- In:
Globalization and transformations of local …
,
(pp. 120-137)
.
2008
Persistent link: https://www.econbiz.de/10003606243
Saved in:
2925
Marketing and development in Third World context : an evaluation and future directions
Joy, Annamma
;
Ross, Christoper A.
-
2008
Persistent link: https://www.econbiz.de/10003611060
Saved in:
2926
Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib
;
Gregory, Gary
-
2008
Persistent link: https://www.econbiz.de/10003611106
Saved in:
2927
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
2928
Determinants of export marketing strategies of forest products companies in the context of transition : the case of Slovakia
Brodrechtova, Yvonne
- In:
Forest policy and economics : a companion journal to …
10
(
2008
)
7/8
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003794782
Saved in:
2929
The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Šeinauskienė, Beata
;
Virvilaitė, Regina
- In:
Business strategies for economies in transition : book …
,
(pp. 26-60)
.
2008
Persistent link: https://www.econbiz.de/10003795393
Saved in:
2930
Guilty by association : the boycotting of Danish products in the Middle East
Maamoun, Ahmed
;
Aggarwal, Praveen
- In:
Journal of business case studies
4
(
2008
)
10
,
pp. 35-41
Persistent link: https://www.econbiz.de/10003795432
Saved in:
2931
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter
;
Gabrielsson, Mika
;
Gabrielsson, Hannele
- In:
International business review : the official journal of …
17
(
2008
)
6
,
pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
Saved in:
2932
Exporting under private labels : conditions and influencing factors
Timmor, Yaron
;
Zif, Jay Jehiel
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10003688421
Saved in:
2933
International marketing : an Asia-Pacific perspective
Fletcher, Richard A.
;
Fletcher, Richard
;
Brown, Linden
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10003688575
Saved in:
2934
Best practices in the Japanese software market
Ojala, Arto
;
Tyrväinen, Pasi
- In:
Global business and organizational excellence : a …
27
(
2007/08
)
2
,
pp. 52-64
Persistent link: https://www.econbiz.de/10003690028
Saved in:
2935
Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Kelsch, Viktoria
-
2008
Persistent link: https://www.econbiz.de/10003735441
Saved in:
2936
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
2937
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
2938
Internationalisation of the New Zealand nutraceutical industry
Dana, Leo Paul
;
Paulin, Charlotte
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 171-187
Persistent link: https://www.econbiz.de/10003771023
Saved in:
2939
Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771025
Saved in:
2940
The role of information search in the development of "Karada Meguri Cha TM" : (body circulation tea based on traditional Chinese medicine)
Maeda, Hideto
- In:
Creative marketing for new product and new business …
,
(pp. 155-196)
.
2008
Persistent link: https://www.econbiz.de/10003771142
Saved in:
2941
Robot development case examples : the intelligential and functional approaches
Sudo, Akihito
- In:
Creative marketing for new product and new business …
,
(pp. 243-275)
.
2008
Persistent link: https://www.econbiz.de/10003771152
Saved in:
2942
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei
;
Zou, Shaoming
;
Taylor, Charles Raymond
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
Saved in:
2943
The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
Saved in:
2944
Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen
;
Li, Zhang G.
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
Saved in:
2945
The interrelationships between television viewing, values and perceived well-being : a global perspective
Speck, Sandra K. Smith
;
Roy, Abhijit
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
7
,
pp. 1197-1219
Persistent link: https://www.econbiz.de/10003771879
Saved in:
2946
International business
Shenkar, Oded
;
Luo, Yadong
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10003507481
Saved in:
2947
Die 11 Geheimnisse des IKEA-Erfolgs
Jungbluth, Rüdiger
-
2008
-
Vollst. Taschenbuchausg., 1. Aufl.
Persistent link: https://www.econbiz.de/10003489657
Saved in:
2948
Creating global brands
Mukhopadhyay, Saibal Kumar
- In:
21st century business practices : the evolving trends …
,
(pp. 169-173)
.
2008
Persistent link: https://www.econbiz.de/10003846718
Saved in:
2949
Are standardized communication messages applicable worldwide in creating a global brand? : the implication of trans-cultural emotional messages
Majumdar, Malini
- In:
21st century business practices : the evolving trends …
,
(pp. 184-192)
.
2008
Persistent link: https://www.econbiz.de/10003846754
Saved in:
2950
How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin
;
Schaan, Jean-Louis
- In:
Management international review : mir ; journal of …
48
(
2008
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
Saved in:
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