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International marketing
15
Internationales Marketing
15
International market entry
5
Internationaler Markteintritt
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Multinationales Unternehmen
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Transnational corporation
5
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4
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Journal of world business : JWB
International marketing review
131
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
15
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1
Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability
Martín Martín, Oscar
;
Chetty, Sylvie K.
;
Bai, Wensong
- In:
Journal of world business : JWB
57
(
2022
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013191134
Saved in:
2
How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
3
Which export channels provide real options to SMEs?
Ipsmiller, Edith
;
Brouthers, Keith D.
;
Dikova, Desislava
- In:
Journal of world business : JWB
56
(
2021
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013271552
Saved in:
4
New venture adaptation in international markets : a goal orientation theory perspective
Domurath, Anne
;
Coviello, Nicole
;
Patzelt, Holger
; …
- In:
Journal of world business : JWB
55
(
2020
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012168950
Saved in:
5
Export strategy, export intensity and learning : integrating the resource perspective and institutional perspective
Wang, Wei
;
Ma, Hao
- In:
Journal of world business : JWB
53
(
2018
)
4
,
pp. 581-592
Persistent link: https://www.econbiz.de/10011871505
Saved in:
6
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
7
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
8
International new ventures as "small multinationals" : the importance of marketing capabilities
Ripollés Meliá, María
;
Blesa, Andreu
- In:
Journal of world business : JWB
47
(
2012
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10009517189
Saved in:
9
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
Saved in:
10
Implications of perceived competetive advantages, adaptaion of marketing tatics and export commitment on export performance
Navarro García, Antonio
;
Losada, Fernando
;
Ruzo, Emilio
; …
- In:
Journal of world business : JWB
45
(
2010
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10003926903
Saved in:
11
Antecedents of international pricing adaptation and export performance
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003737979
Saved in:
12
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
13
Russia's retreat to statization and the implications for business
McCarthy, Daniel J.
;
Puffer, Sheila M.
;
Naumov, Aleksandr I.
- In:
Journal of world business : JWB
35
(
2000
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10001521657
Saved in:
14
Examining determinants of export performance in small open economies
Baldauf, Artur
;
Cravens, David W.
;
Wagner, Udo
- In:
Journal of world business : JWB
35
(
2000
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10001463362
Saved in:
15
Staffing global marketing positions : what we don't know can make a difference
Harvey, Michael G.
;
Novicevic, Milorad M.
- In:
Journal of world business : JWB
35
(
2000
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10001463364
Saved in:
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