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~isPartOf:"The SAGE handbook of international marketing"
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International marketing
18
Internationales Marketing
18
Theorie
7
Theory
7
Welt
5
World
5
Bibliometrics
3
Bibliometrie
3
Distribution channel
2
Globalisierung
2
Globalization
2
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2
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2
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2
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Public relations
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Vertriebsweg
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Öffentlichkeitsarbeit
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Betriebsform
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Brand
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Business ethics
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18
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Helsen, Kristiaan
2
Kotabe, Masaaki
2
Aulakh, Preet S.
1
Bamossy, Gary J.
1
Bello, Daniel C.
1
Bird, Robert
1
Brashear-Alejandro, Thomas
1
Briggs, Forrest
1
Cayla, Julien
1
Chittoor, Raveendra
1
D'Angelo, Paul
1
Dekimpe, Marnik G.
1
Doh, Jonathan P.
1
Elsner, Mark
1
Enderle, Georges
1
Gielens, Katrijn
1
Grund, Michael
1
Guay, Terrence R.
1
Heil, Oliver P.
1
Jain, Subhash C.
1
Johansson, Johny K.
1
Ketkar, Sonia
1
Knight, Gary A.
1
Krishnan, Trichy V.
1
Ktsikeas, Constantine S.
1
Meyer, Jeffrey
1
Murphy, Patrick E.
1
Roberts, John H.
1
Samiee, Saeed
1
Schmitt, Bernd
1
Shankar, Venkatesh
1
Tavassoli, Nader T.
1
Theodosiou, Marios
1
Thomas, Suman Ann
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The SAGE handbook of international marketing
International marketing review
131
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Advances in international marketing
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
18
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1
Theoretical paradigms, issues, and debates
Kotabe, Masaaki
;
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 3-11)
.
2009
Persistent link: https://www.econbiz.de/10003792057
Saved in:
2
The changing global political and institutional environment
Doh, Jonathan P.
;
Guay, Terrence R.
;
D'Angelo, Paul
- In:
The SAGE handbook of international marketing
,
(pp. 36-54)
.
2009
Persistent link: https://www.econbiz.de/10003792061
Saved in:
3
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
4
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
5
Exit strategies
Kotabe, Masaaki
;
Ketkar, Sonia
- In:
The SAGE handbook of international marketing
,
(pp. 238-260)
.
2009
Persistent link: https://www.econbiz.de/10003792103
Saved in:
6
Global competitive marketing strategy
Grund, Michael
;
Heil, Oliver P.
;
Elsner, Mark
- In:
The SAGE handbook of international marketing
,
(pp. 263-287)
.
2009
Persistent link: https://www.econbiz.de/10003792104
Saved in:
7
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
8
International diffusion of new products
Krishnan, Trichy V.
;
Thomas, Suman Ann
- In:
The SAGE handbook of international marketing
,
(pp. 325-345)
.
2009
Persistent link: https://www.econbiz.de/10003792107
Saved in:
9
Global branding
Roberts, John H.
;
Cayla, Julien
- In:
The SAGE handbook of international marketing
,
(pp. 346-360)
.
2009
Persistent link: https://www.econbiz.de/10003792156
Saved in:
10
Pricing in the global marketplace
Helsen, Kristiaan
- In:
The SAGE handbook of international marketing
,
(pp. 361-373)
.
2009
Persistent link: https://www.econbiz.de/10003792158
Saved in:
11
Global communications
Bamossy, Gary J.
;
Johansson, Johny K.
- In:
The SAGE handbook of international marketing
,
(pp. 374-397)
.
2009
Persistent link: https://www.econbiz.de/10003792161
Saved in:
12
Global channels of distribution
Bello, Daniel C.
;
Briggs, Forrest
- In:
The SAGE handbook of international marketing
,
(pp. 398-412)
.
2009
Persistent link: https://www.econbiz.de/10003792163
Saved in:
13
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
Saved in:
14
International salesforce management
Brashear-Alejandro, Thomas
- In:
The SAGE handbook of international marketing
,
(pp. 429-448)
.
2009
Persistent link: https://www.econbiz.de/10003792176
Saved in:
15
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
16
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
Saved in:
17
Small multinational enterprises under globalization
Knight, Gary A.
- In:
The SAGE handbook of international marketing
,
(pp. 490-503)
.
2009
Persistent link: https://www.econbiz.de/10003792180
Saved in:
18
Ethics and corporate social responsibility for marketing in the global marketplace
Enderle, Georges
;
Murphy, Patrick E.
- In:
The SAGE handbook of international marketing
,
(pp. 504-531)
.
2009
Persistent link: https://www.econbiz.de/10003792181
Saved in:
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